By Chestin Salisbury

Any serious small business owner knows the importance of continually adding new prospects to their sales pipeline. Without a constant stream of potential new customers, it’s nearly impossible for any business to grow and thrive long term.

Fortunately, there is an endless list of possible solutions for keeping this sales pipeline full. Unfortunately, many business owners make the mistake of looking for that one single method that will be responsible for keeping the sales pipeline full.

Sadly, those business owners seeking this ‘silver bullet’ will very quickly find there’s no such thing. While there are definitely marketing methods that have the potential to generate a large number of new prospects, it’s foolish to rely on just one single method.

In working with my clients over the past few years, I’ve heard numerous times before, “I need to generate 50 new customers. What method should I do?”

To be completely honest, I don’t know of one method that will generate a guaranteed 50 new customers.

However, I do know of 50 methods that will generate at least one new guaranteed customer.

And that’s how you should approach your marketing. You simply can’t expect to be able to employ just one marketing method and have it produce a flood of new business. To generate tons of new business, you have to employ NUMEROUS marketing methods simultaneously.

Some of the methods you could and should consider employing simultaneously include:

Sending out direct mail sales letters or postcards
Running ads in the newspaper
Running a telephone directory listing
Employing an outbound call center
Posting signs in appropriate locations
Encouraging your existing customers to refer you to their friends
Networking at local events or within associations you belong to
Developing joint venture relationships with similar but non-competing businesses
Driving traffic to your website using SEO, PPC, article submissions, link exchanges, etc.
Creating and submitting press releases to relevant news media

As you can see, each of these methods listed is something that can be done in conjunction with every other method. Doing one will not interfere with the effectiveness of another and in many cases, employing multiple marketing methods will strengthen the effectiveness.

Recent studies show that it takes on average 7-9 exposures to a sales or marketing message before a prospect buys. Employing as many of these methods as possible will only serve to accelerate the number of exposures, thus accelerating the buying cycle.

So, as you work to grow your business beyond its current levels, think about the number of marketing methods you’re employing. Are you hoping to find the ‘silver bullet’ that will bring in 50 new customers or are you smartly employing 50 different methods and counting on at least one new customer from each?

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Using time tested, proven direct response marketing principles, Chestin Salisbury and Lawn Care Marketing Magic have the tools, resources, insights, and information required to help any green industry business cheaply acquire more new customers, effectively hold onto the ones they have, and effortlessly convert these customers into raving, loyal-for-life fans.

You can claim a FREE copy of the informative report, ‘7 Steps to Dominating Your Target Market in 21 Days or Less’ by visiting www.FREELawnCareMarketingSecrets.com.

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